{"title":"Electronic Learning Toys","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCombine fun and learning in one with our many electronic learning toys for young kids. Our selection of baby tech toys offers a variety of fun options, from \u003c\/span\u003e\u003ca href=\"https:\/\/truetoys.co.uk\/collections\/kids-technology\"\u003e\u003cspan\u003einteractive toys\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e to engaging \u003c\/span\u003e\u003ca href=\"https:\/\/truetoys.co.uk\/collections\/role-play\"\u003e\u003cspan\u003erole-play toys\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. These toys develop a range of key skills, with \u003c\/span\u003e\u003ca href=\"https:\/\/truetoys.co.uk\/collections\/baby-pre-school\"\u003e\u003cspan\u003ebaby toys\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e to help improve literacy, numeracy, and motor skills. With many options from big names like \u003c\/span\u003e\u003ca href=\"https:\/\/truetoys.co.uk\/collections\/leapfrog\"\u003e\u003cspan\u003eLeapFrog \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eand \u003c\/span\u003e\u003ca href=\"https:\/\/truetoys.co.uk\/collections\/fisher-price\"\u003e\u003cspan\u003eFisher-Price\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, our educational toys are high-quality yet affordable.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"hello-kitty-electric-piano-with-figures","title":"Hello Kitty Electric Piano with Figures","description":"\u003cp\u003eLet your child explore the world of music with the Hello Kitty Electronic Keyboard. This delightful and interactive keyboard is perfect for young music enthusiasts who love Hello Kitty. \u003c\/p\u003e\u003cp\u003eDesigned to inspire creativity and musical skills, it features 8 piano keys, 8 demo songs, 3 rhythms, and 8 sound effects to enhance the musical experience. The keyboard comes with a microphone that can record and playback, perfect for solo performances or duets.\u003c\/p\u003e\u003cp\u003eAdorned with charming Hello Kitty styling and graphics, it appeals to young children and helps develop hand-eye coordination, rhythm, and musical skills in a playful environment.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: bold;\"\u003eContains: \u003c\/span\u003e1 x\u003cspan style=\"font-weight: bold;\"\u003e \u003c\/span\u003eHello Kitty Electric Piano with Figures\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003eAge: \u003c\/b\u003e3 Years +\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-35ba66de-7fff-837c-c451-570ca9317c21\"\u003eBatteries:\u003c\/b\u003e 3 x AA Batteries required (Not Included) \u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003e\u003cbr\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cspan\u003e\u003c\/span\u003e","brand":"Hello Kitty","offers":[{"title":"Default Title","offer_id":53416187101352,"sku":"3254792","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_b20a144a-584b-41c4-a374-dc0b77e5f2cc.jpg?v=1754985638"},{"product_id":"hello-kitty-guitar-and-microphone","title":"Hello Kitty Guitar and Microphone","description":"\u003cp\u003eThis Hello Kitty licensed guitar and microphone set features a four string guitar and a microphone complete with stand and integral amplifier. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eThey say that music is the universal language. Regardless of where you are from or what your background, a good melody is something that everyone can enjoy and understand. \u003c\/p\u003e\u003cp\u003eThere must be something behind that, right? For children, music provides many, many benefits. Experts agree, there are lots of good things about letting your child learn to play an instrument. From boosting their memory, confidence and social skills to boosting brain power and patience, kids will also love learning to play an instrument, allowing them to unleash their creative skills. \u003c\/p\u003e\u003cp\u003eThis high quality instrument is super durable and beautifully finished, making it the perfect way for your child to learn. The bright and funky designs will appeal to children visually – before you know it they’ll be putting on shows for you!\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eContains:\u003c\/b\u003e 1 x Hello Kitty Guitar and Microphone\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003eAge: \u003c\/b\u003e3 Years +\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb id=\"docs-internal-guid-35ba66de-7fff-837c-c451-570ca9317c21\"\u003eBatteries:\u003c\/b\u003e 4 x AA Batteries required (Not Included)\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cspan\u003e\u003c\/span\u003e\u003cp\u003e\u003c\/p\u003e\u003cspan\u003e\u003c\/span\u003e","brand":"Hello Kitty","offers":[{"title":"Default Title","offer_id":53416187265192,"sku":"3254793","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_9a41b4b2-1a17-443b-acbd-5b3bb68a5d42.jpg?v=1754985641"},{"product_id":"hello-kitty-6-string-guitar-with-earpiece-microphone","title":"Hello Kitty 6-String Guitar with Earpiece Microphone","description":"\u003cp\u003eLet your child rock out with the Hello Kitty Electronic Guitar. This vibrant and interactive guitar is perfect for young music enthusiasts who love Hello Kitty. \u003c\/p\u003e\u003cp\u003eDesigned to inspire creativity and musical skills, it features 8 demo melodies, lights, and sound effects to enhance the musical experience. \u003c\/p\u003e\u003cp\u003eThe guitar comes with a microphone for solo performances or duets, and includes a one key one note function to simplify playing for young children. \u003c\/p\u003e\u003cp\u003eThe stop lever allows for easy control of the music, making it a fun and engaging play experience.\u003c\/p\u003e\u003cp\u003eLightweight and portable, this guitar is easy for children to carry and play anywhere.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eContains:\u003c\/b\u003e 1 x Hello Kitty 6-String Guitar with Earpiece Microphone\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003eAge: \u003c\/b\u003e3 Years +\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb id=\"docs-internal-guid-35ba66de-7fff-837c-c451-570ca9317c21\"\u003eBatteries:\u003c\/b\u003e 2 x AA Batteries required (Not Included)\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cspan\u003e\u003c\/span\u003e","brand":"Hello Kitty","offers":[{"title":"Default Title","offer_id":53416188444840,"sku":"3254795","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_a0e7b702-78dd-4ad1-93f8-a50846c31796.jpg?v=1754985646"},{"product_id":"peppa-pig-guitar-and-microphone","title":"Peppa Pig Guitar and Microphone","description":"\u003cp\u003ePeppa Pig Guitar and Microphone will be loved for hours by your loved ones. The Guitar features 4 strings and handy carry strap for comfort. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eContains:\u003c\/b\u003e 1 x Peppa Pig Guitar and Microphone\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003eAge: \u003c\/b\u003e3 Years +\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-28bf5a56-7fff-8af6-6d99-a7c972b10461\"\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb id=\"docs-internal-guid-35ba66de-7fff-837c-c451-570ca9317c21\"\u003eBatteries:\u003c\/b\u003e 4 x AA Batteries required (Not Included)\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cspan\u003e\u003c\/span\u003e","brand":"Peppa Pig","offers":[{"title":"Default Title","offer_id":53416190312616,"sku":"3254800","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_63e5cb72-565f-4464-95f9-080ba8561749.jpg?v=1754985655"},{"product_id":"red5-galaxy-projection-lamp-with-speaker-v2","title":"RED5 Galaxy Projection Lamp With Speaker V2","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e \u003cp\u003eWhat if we told you that you could have more stars at your party than you'd see at an Oscars afterparty? And, you don't need to hire a top DJ to lure them in. All you need is this Galaxy Projector Bluetooth Speaker! \u003c\/p\u003e \u003cp\u003eThis awesome speaker streams your music wirelessly, letting you bring the beats you want. And, as for the stars, the top of the speakers projects laser stars on your walls and ceiling. This projector has 21 lighting functions with four brightness levels, letting you make the cosmos brighter than a class of gifted students. \u003c\/p\u003e \u003cp\u003eIt even has a timer, letting you turn it off automatically. And, you can control everything via the included remote control. This awesome light is powered by USB, making it easy to keep juiced up. And, you just need 2 x AAA batteries for the remote control (not included).\u003c\/p\u003e \u003cp\u003e So, if you want to make the inside of your house absolutely stellar, order this Galaxy Projector Bluetooth Speaker!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eContains:\u003c\/b\u003e RED5 Galaxy Projection Lamp With Speaker V2\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAge: \u003c\/b\u003eNewborn\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBatteries: \u003c\/b\u003e2x AAA Batteries (Not included)\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"RED5","offers":[{"title":"Default Title","offer_id":53416260960424,"sku":"3254711","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_d0427653-179c-4f10-981c-72c3c2e06345.jpg?v=1760348341"},{"product_id":"red5-bubble-fish-tower","title":"Red5 Bubble Fish Tower","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e \u003cp\u003eTransform your space with the RED5 Bubble Fish Tower, a stunning piece that brings a touch of whimsy and a splash of colour to any room. Standing an impressive 94cm tall (37 inches), this unique decorative piece features five vibrant fish that float gracefully in a bubble-filled tank, creating a mesmerizing underwater scene. Whether you're looking to enhance your living room, office, or bedroom, this tower is sure to be a conversation starter and a delightful addition to your decor.\u003cbr\u003e\u003cbr\u003eThe Bubble Fish Tower isn't just a pretty sight—it's designed to set the mood with its eight dynamic lighting modes. With just a touch of a button, you can cycle through various light effects that enhance the ambiance of any environment.\u003c\/p\u003e \u003cp\u003eWhether you prefer a calming glow for relaxation or vibrant colours for a lively party atmosphere, this tower has you covered. 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Also, have lots of interactive fun learning about colours \u0026amp; numbers.\u003c\/p\u003e\n\u003cp\u003ePretend phone play by pressing buttons numbered 0-9. 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Fun-shaped buttons and a backlit screen help the child navigate and answer different questions and challenges.\u003c\/p\u003e\n\u003cp\u003eStreamlined and rounded, this chunky early learning classic laptop has a carry handle and lift-up lid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eC\u003c\/strong\u003e\u003cb\u003eontains:\u003c\/b\u003e 1x Mind Alive Active Learning Laptop\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAge: \u003c\/b\u003e2 Years+\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBatteries: \u003c\/b\u003e3x AAA batteries (Not included)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Minds Alive","offers":[{"title":"Default Title","offer_id":53416356413608,"sku":"3255521","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_a4f36b8d-b8a5-4ba0-8b04-0900f8f7b936.jpg?v=1754986680"},{"product_id":"leapfrog-my-first-steam-laptop","title":"LeapFrog My First STEAM Laptop","description":"\u003cp\u003eFull STEAM ahead! Young explorers can explore Science, Technology, Engineering, Art and Maths in this Laptop packed with scientific learning activities. \u003c\/p\u003e\n\u003cp\u003eThis Laptop encourages young curious minds to develop scientific thinking. Animated characters Dr Frankensteam and SteamBot help kids aged 3 + discover science words and objects by pressing lower and uppercase letter keys! \u003c\/p\u003e\n\u003cp\u003eLearn about tools and their uses and build robots and machines by matching shapes to missing parts. Practise counting using dinosaur bones, magnets and test tubes, select different shapes to create spectacular animal artwork!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eContains: \u003c\/b\u003eLeapfrog My First STEAM Laptop\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb id=\"docs-internal-guid-446d2955-7fff-7a5a-24d2-7c7038418d92\"\u003eAge: \u003c\/b\u003e3 Years +\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-446d2955-7fff-7a5a-24d2-7c7038418d92\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-f20de1e4-7fff-7601-68a8-1041714b7068\"\u003eBatteries: \u003c\/b\u003e2\u003cb id=\"docs-internal-guid-f20de1e4-7fff-7601-68a8-1041714b7068\"\u003e \u003c\/b\u003ex AA Batteries required (Included)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LeapFrog","offers":[{"title":"Default Title","offer_id":53416446951592,"sku":"3256285","price":17.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_07442bbc-3e3c-457b-ab68-da175f9778a8.jpg?v=1754987227"},{"product_id":"leapfrog-clever-heroes-walkie-talkies","title":"LeapFrog Clever Heroes Walkie Talkies","description":"\u003cp\u003eLearn about the hard-working heroes that help us everyday with these Clever Heroes Walkie Talkies! 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Press and hold the side button to talk, with light effects that react to sound. \u003c\/p\u003e\u003cp\u003eThese high quality walkie talkies will work with a range up to 1000ft, allowing you to explore and chat far and wide!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eContains: \u003c\/b\u003e2x Walkie Talkies \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAge: \u003c\/b\u003e3 Years +\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBatteries: 6 \u003c\/b\u003ex AAA \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"LeapFrog","offers":[{"title":"Default Title","offer_id":53416460484776,"sku":"3256284","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_f17d507f-4387-4a63-8bb8-95eb5247fc8e.jpg?v=1754987314"},{"product_id":"peppa-pig-peppa-s-laugh-and-learn-alphaphonics","title":"Peppa Pig Peppa's Laugh and Learn Alphaphonics","description":"\u003cp\u003eLearn \u0026amp; have fun with Peppa Pig with 7 fun activities to explore. 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Another happy customer! \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eContains:\u003c\/b\u003e 1x Leapfrog Build-a-Slice Pizza Cart\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAge:\u003c\/b\u003e 3 Years+\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-26d1e44c-7fff-0933-81c1-38c8af9343b4\"\u003eBatteries: \u003c\/b\u003eDemonstration Batteries Included\u003c\/p\u003e","brand":"LeapFrog","offers":[{"title":"Default Title","offer_id":53416597422248,"sku":"3249202","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8557\/8920\/files\/tumbnail_af215227-2619-4266-bac4-a331509a98e8.jpg?v=1774447650"},{"product_id":"fisher-price-linkimals-counting-colours","title":"Fisher-Price Linkimals Counting \u0026 Colours Peacock","description":"\u003cp\u003eThe Linkimals Counting \u0026amp; Colours Peacock toy from Fisher-Price is an interactive feathery friend who introduces your baby to numbers and counting, colours, shapes, and kindness through engaging hands-on play\u003c\/p\u003e \u003cp\u003eBabies can squeeze the 5 colourful tail feathers or spin the wheel to activate fun songs, sounds, phrases and multi-colour lights. 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As little beekeepers slot the bees into the hive, they'll see the coins drop through the maze. Where will they go? Nobody knows! They could ding the metal bell on the left or shimmy and slide down the right! 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As little pet-lovers 'care' for Puppy by pressing the buttons, they'll hear fun songs, sounds and phrases about colors, counting, and feelings. 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