Mini Brands

The real brands that fit in your hand. Unwrap and peel to reveal five mystery miniatures in every 5 Surprise capsule — realistic minis of the world's most iconic shopping and toy brands. Hunt for rare glow-in-the-dark and shimmery minis, plus the super-rare gold ones, then collect the shopping accessories to build your very own mini shopping world. Start your Mini Brands collection below.

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Toy Sale

Enjoy an extra 30% off toys, refreshed weekly with new favourites and limited-time finds — grab them before they sell out.

Shop Sale

Pocket-money Toys

Explore pocket-money toys packed with fun, from small surprises to easy-win favourites kids will love every day.

View Pocket-money Toys

Arts and Crafts

Discover arts and crafts activities designed to keep kids creating for less, with plenty of fun for every budget.

Get Creative

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