Luvibubs

Discover the magic of Luvibubs, adorable baby dolls that grow with a little water, love and care. Combining classic nurturing doll play with a magical surprise, children can watch their Luvibubs grow from their special transforming pot before caring for their new friend.

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Enjoy an extra 30% off toys, refreshed weekly with new favourites and limited-time finds — grab them before they sell out.

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Pocket-money Toys

Explore pocket-money toys packed with fun, from small surprises to easy-win favourites kids will love every day.

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Discover arts and crafts activities designed to keep kids creating for less, with plenty of fun for every budget.

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