Believe & You Could Receive

Live - together we're keeping the magic alive

True believers and counting

Every believer helps keep the magic of play & memories alive for generations to come. Plus, you'll be in with a chance to win our prize draw.

Join The True Believers

Counter updates on a regular basis

Take the pledge

“I believe in the magic of Christmas, the power of play, and the little moments that turn into memories.”
Prize draw

Are you a true believer?

Join the true believers and you can be in the chance to win some amazing prizes.

Take the pledgePrize draw T&Cs apply*
  • £500 holiday voucher
  • Win your basket Up to the value of £250!
  • Bundles Exclusive toy bundles packed with favourites from our amazing suppliers
  • £25 & £50 True Toys vouchers

A little thank you from us

For keeping the magic alive this Christmas, every true believer get access to a few festive extras.

  • Offers & promos

    Exclusive festive offers, just for true believers

    Festive offers, new arrivals, competitions and exclusive discounts landing in your inbox all through the festive period.

    Unlock my offers
  • Colouring sheets

    Free Downloadable Colouring Sheets

    Ready to download and print at home to keep your little ones busy, and hopefully give you a bit of peace.

    Get the sheets

Where we believe

Believers all around the UK, sharing the magic of play. Is your region on the map yet?

Top believer regions

Be the first to put your region on the map.

  1. 1Scotland0
  2. 2Northern Ireland0
  3. 3North East0
  4. 4North West0
  5. 5Yorkshire and the Humber0
  6. 6East Midlands0
  7. 7West Midlands0
  8. 8Wales0
  9. 9East of England0
  10. 10London0
  11. 11South East0
  12. 12South West0